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Willem Velthoven

Aquaponics; Mediamatic;

“I grew up with bread from my own oven, vegetables from my own garden and milk that I have to get from the farmer.”

Willem Velthoven is fascinated by the cultural sector’s chances to become an essential social hub in society. He believes that new media and especially user generated content in open social networks offer enormous possibilities for the innovation of cultural practice.
Trained in Visual Communications and Art History, Willem Velthoven founded and developed Mediamatic as a cultural organisation and a new media agency and technology developer. In the meantime Mediamatic has also been a club, a publisher, an Arabic department store and a dating service.